Day 1 is about the word on every marketer’s mouth: Mobile. Why does it matter? And how do we get it right? Attend small group workshops about the future of mobile ads, mobile app development and trends in cross-screen targeting. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Kayla Witz, Founder of Mobili-T Media, about how to get caught up, and then get ahead.

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work. One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss John Taff's impressive presentation about a rare skill: data design.

How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff? Sure is. Raquel Evers of Fortunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.